Hoflor AG

Behind Hoflor – short for "Holland Flor" – is founder Peter Imthorn, who built up the company over 30 years ago together with his father. What began as a small family business is now an established cut flower wholesaler with a clear focus on the Swiss market.

From Rijnsburg to Basel, we deliver to florists in western and central Switzerland three times a week, reliably and refrigerated. Our customers benefit from a comprehensive range of products sourced directly from Dutch auctions and growers: from bestsellers and seasonal flowers to exclusive new products and specialties.

"Of course, you can buy everything online today—even flowers," says Peter. "But my customers appreciate the personal contact. I've known many of them for decades. For me, it's more than just business—it's family."

Hoflor stands for freshness, quality, and personal service—week after week.