Behind Hoflor - short for "Holland Flor" - is founder Peter Imthorn, who established the company together with his father over 30 years ago. What began as a small family business is now an established cut flower wholesaler with a clear specialization in the Swiss market.

From Rijnsburg to Basel, we supply florists in western and central Switzerland - three times a week, reliably and refrigerated. Our customers benefit from a comprehensive range directly from Dutch auctions and growers: from bestsellers and seasonal flowers to exclusive novelties and specialties.

"Of course, you can buy everything online these days - including flowers," says Peter. "But my customers appreciate the personal contact. I've known many of them for decades. For me, it's more than just business - it's family."

Hoflor stands for freshness, quality and personal service - week after week.