New Bike Store Sàrl

25+ years of passion!

For more than 25 years, the New Bike Store in Geneva has followed the fantastic evolution of the world of cycling. What progress has been made since 1992! Mountain bikes, hybrid bikes, aluminum then carbon, suspension, then the advent of electric bikes...

Better and cheaper: that is our goal for the next 20 years!
You will find all the major bicycle brands in our store:

• KTM: Austrian brand, with some very good electric bikes!
• Focus: a Germanbrand , very sturdy and durable
• Raleigh: German brand
• Kalkhoff: German brand renowned for its highly reliable e-bikes
• Bixs: Swiss brand with a wide selection and promotions all year round!
• Wheeler: one of the world's leading brands!
• Stevens: German brand (once again!) with an excellent reputation
• TDS: Swiss brand specializing in custom builds

Accessories:We have a wide range of bike accessories: locks, lights, bike computers, baskets, mudguards, clothing, helmets, etc.

And always at the best value for money!

We regularly run promotions in-store and on our website, so don't hesitate to contact us...