We are Savio and Riccardo, friends and colleagues for over twenty years. In 2022 the idea was born to create UP Store, as a reference point in Ticino in the world of computing and gaming.
We are a young and dynamic company, always keeping up with the latest technologies active in the sale of hardware, custom assemblies, merchandising and collectibles
We opened our doors in January 2023 in Giubiasco and from January 2024 our second store in Bellinzona.

Our team is made up of computer and gaming experts, and is always ready to help you choose the right products for your needs.
We are here to answer your questions, share tips and advice, and ensure that you get the most value from every purchase.

Our passion for computing and gaming has driven us to create a space where enthusiasts like us can find the high-quality products and services they need to enhance their digital experience.

Our mission is to provide all of our customers with access to the leading-edge technologies, the most advanced hardware components, and the most exciting gadgets on the market.

We want to help you get the most out of your computing and electronics activities and make your digital world more involving and efficient.