We have been a Team of friends and colleagues for over twenty years. In 2022, the idea was born to create UP STORE, as a reference point in Ticino in the world of computing and gaming. We are a young and dynamic company, always abreast of the latest technologies active in the sale of hardware, custom assemblies, merchandising and collectibles We opened our doors in January 2023 in Giubiasco.

Our team is composed of experts in computing and gaming, and is always ready to help you choose the right products for your needs. We are here to answer your questions, share tips and advice, and ensure that you get the most value from every purchase.

Our dedication to the customer is paramount to us, and we are committed to offering excellent service and a diverse range of high-quality products. In addition to selling hardware and gadgets, we also offer consulting and technical support services to ensure the best possible experience.