50 years may be relatively insignificant in the history of the universe, just the blink of an eye. When it comes to supplying the Bernese Oberland with men's fashion, however, this period is remarkable and - at least for us - of some significance.

On July 4, 1970, an innovative men's fashion store opened its doors on Spielmatte in Unterseen. The plan to provide the local men's world with wearable fashion seemed somewhat daring in view of the rather conservative local attitude. But nothing ventured, nothing gained ...
And so these 50 years have been a success story for our company - contrary to all prophecies of doom. Quite a few grooms came to us to stock up for the most beautiful day of the year. Countless confirmands bought their first "better" outfit and countless business deals were concluded with business clothing from roro . And when it came to casual fashion, roro was always the right address.

It is obvious that in addition to the wide range of products - put together with a great deal of experience and sensitivity for the needs of local customers - the comprehensive services have also made a decisive contribution to our success.

And so today we are not only "relatively" proud of the many years that lie behind us, because the story continues. We will continue to do everything we can to ensure that the Bernese Oberland is not left on the fashion sidelines.

Back to the future. With #rorostyle.