It all started with a customer store!

The Dell'Avvocata family founded their first online store in 2015 at the suggestion of a major Swiss manufacturer of hand and nail cosmetics. This was the starting signal for a new era. Over the course of the first few years, the online store's product range was constantly expanded to include other Swiss cosmetic products.

This success gave rise to the desire for a separate product line. During intensive discussions with manufacturers, retailers and end customers from the cosmetics industry, the Dell'Avvocata family quickly recognized the needs and enormous potential. The family's recipe for success is basically simple: combining the right ingredients with the extraordinary. The products have to be innovative and solve the exact problems of the customers!

The Dell'Avvocata family developed their first product under the name "BS24 Pure Beauty" over the next two years. An innovative, extremely high-quality, fast-acting and unique anti-ageing serum.

Boosted by the success of the serum, four further high-quality and effective products were developed for the face, eyelashes and lips. These BS24 products are as simple as they are effective and have since completed the range of innovative anti-ageing facial care products.