BRIDGESTONE EUROPE NV/SA

For over 90 years, Japanese high-tech company Bridgestone has been developing and manufacturing premium tires and pioneering mobility solutions. Its product portfolio includes tires for all classes of passenger cars, vans, buses, trucks, agricultural and construction machinery, motorcycles, and aircraft.

When developing new products, technologies, and mobility solutions, Bridgestone combines its expertise in the tire sector with excellence in research and development and digital competence. In addition, sustainability is at the heart of all the company's efforts: Bridgestone is pursuing the goal of becoming completely climate neutral by 2050 and is increasingly focusing on electric mobility to achieve this.

Award-winning premium products
Bridgestone delivers on its performance promise with an outstanding product portfolio, pioneering technologies, and collaborations with leading vehicle manufacturers. The impressive quality of its premium tires is demonstrated by its state-of-the-art portfolio—and regularly confirmed by independent experts: The new Bridgestone Potenza Sport UHP summer tire won the AUTO BILD sportscars test in its very first season in 2021. And the series test winner, the Bridgestone Blizzak LM005 winter tire, also secured further first places in the 2021 winter tire tests conducted by the renowned trade magazines auto motor und sport and AUTO ZEITUNG.

Efficient fleet management
With total tyre care, FleetPulse & WEBFLEET, Bridgestone offers the best customized solutions for modern fleets. Webfleet solutions also supports companies on their path to electrification and increases efficiency through data-driven fleet management.

State-of-the-art technologies
With the continuous development of outstanding technologies and high investments in R&D, Bridgestone is strengthening its position as an innovation leader in the industry and developing into a leading international provider of sustainable mobility solutions. These include:

• Enliten lightweight tire technology for significantly reduced rolling resistance and lower weight, increasing vehicle range
• DriveGuard run-flat technology for greater safety in the event of a tire puncture
• Virtual tire development technology for minimal use of raw materials and reduced CO2 emissions
• TECHSYN technology platform for tires with unique strength and environmental performance

A fully integrated approach to electric mobility
Together with leading global manufacturers of hybrid and electric vehicles such as Audi, BMW, Mercedes, and VW, Bridgestone develops customized tires that are specifically tailored to the requirements of electric vehicles. By 2021, EV tires already accounted for a double-digit percentage of Bridgestone's total OE tire offering for passenger cars – this share has already tripled since 2019.

Focus on sustainability
With its long-term environmental vision, Bridgestone is pursuing the goal of achieving a circular economy and climate neutrality across all business divisions:

• By 2030, reduce CO2 emissions by 50 percent compared to 2011
• Increase the proportion of recycled and renewable materials to 40 percent by 2030
• Achieve climate neutrality and use 100 percent sustainable materials by 2050

Learn more about Bridgestone!

www.bridgestone.ch