For over 90 years, the Japanese high-tech company Bridgestone has been developing and producing premium tires and pioneering mobility solutions. The product portfolio includes tires for cars of all classes, vans, buses, trucks, agricultural and construction machinery, motorcycles and aircraft.

When developing new products, technologies and mobility solutions, Bridgestone combines expertise from the tire sector with top performance in research and development and digital competence. In addition, sustainability is the focus of all the company's efforts: Bridgestone is pursuing the goal of being completely climate-neutral by 2050 and is increasingly focusing on electromobility.

Excellent premium products
Bridgestone fulfills its performance promise with an outstanding product portfolio, pioneering technologies and partnerships with leading vehicle manufacturers. The impressive quality of the premium tires is impressively demonstrated by the state-of-the-art portfolio - and regularly confirmed by independent experts: For example, the new UHP summer tire Bridgestone Potenza Sport secured the AUTO BILD sportscars test victory in its very first season in 2021. And the series test winner Bridgestone Blizzak LM005 winter tire also achieved further first places in the 2021 winter tire tests of the renowned trade magazines auto motor und sport and AUTO ZEITUNG.

Efficient fleet management 
With total tyre care, FleetPulse & WEBFLEET, Bridgestone offers individually optimized solutions for modern fleets. Webfleet solutions also supports companies on their path to electrification and increases efficiency through data-driven fleet management.

Technologies at the cutting edge of research
With the continuous development of outstanding technologies and high investments in the R&E sector, Bridgestone is strengthening its position as an innovation leader in the industry and is developing into a leading international provider of sustainable mobility solutions. This includes:

• Enlite lightweight tire technology for greatly reduced rolling resistance and weight, increasing the vehicle's range
• DriveGuard Run Flat technology for greater safety in the event of tire damage
• Virtual tire development technology for minimal use of raw materials and reduced CO2 emissions 
• Technology platform TECHSYN for tires with unique strength and environmental performance

A fully integrated approach to electric mobility
Together with world-leading hybrid and electric vehicle manufacturers such as Audi, BMW, Mercedes and VW, Bridgestone is developing tailor-made tires specifically designed to meet the requirements of electric vehicles. In 2021, EV tires already accounted for a double-digit percentage of Bridgestone's total OE tire offering for passenger cars - this share has already tripled since 2019.

Sustainability in focus
With the help of its long-term environmental vision, Bridgestone is pursuing the goal of realizing a circular economy and climate neutrality across all areas of the company:

• To reduce CO2 emissions by 50 percent by 2030 compared to 2011
• Increase the proportion of recycled and renewable materials to 40 percent by 2030
• By 2050, achieve climate neutrality and use 100 percent sustainable materials

Learn more about Bridgestone!

www.bridgestone.ch