It all started with a family.

Etnoo came to our founder Melanie at the most difficult time of her life. She was pregnant with her second child when she was diagnosed with a complex health condition.

With a natural maternal instinct, she began to scrutinize everything that came into contact with her body to protect her unborn child from further damage.

This is when she truly realized that skincare, like food, can affect our bodies on a deeper level.