KLAIR is a product designed to support smoking cessation – modern, free of harmful substances, and strictly nicotine-free. It is a reusable inhalation device without electronics, without batteries, and without nicotine, using replaceable cotton capsules. These are filled with natural, food-grade essential oils. When inhaling through the device, a gentle aroma experience is created in the mouth – without combustion, without vapor, and without the absorption of substances into the lungs.

The goal of KLAIR is to offer a stylish and health-conscious solution that helps people quit smoking or reduce their consumption – without substitutes, without technology, and without side effects. KLAIR fundamentally differs from conventional cessation products such as nicotine gum, e-cigarettes or patches. Instead of replacing nicotine, it focuses on supporting the psychological habits associated with smoking behavior.

How does KLAIR work?

The KLAIR inhalation device is mechanically built and fully reusable. A replaceable aroma capsule with a cotton core and essential oils is inserted into the device. When inhaling, air is drawn through the capsule, creating a flavored airflow in the mouth. This results in a pleasant taste experience – similar to mild mint or fruit.

The key difference: no smoke, no vapor, no particles. Nothing is burned or vaporized. The lungs remain completely unaffected – it is not an e-cigarette, not a vape, and not a heat-not-burn product. KLAIR is therefore neither a tobacco product nor a nicotine carrier, but an aromatic inhalation aid without any pharmacological effect.

Psychological effect: the hand-to-mouth gesture

One of KLAIR’s most important innovations is the conscious imitation of the hand movement associated with smoking. This gesture – regularly reaching for a cigarette and bringing it to the mouth – is deeply rooted in the behavior of smokers. Studies show that this psychomotor routine often contributes more to addiction than the actual craving for nicotine.

Traditional cessation products such as patches or lozenges completely ignore this aspect. The result: many users compensate by eating more, feeling restless, or biting their nails – making relapse more likely. KLAIR fills this gap by enabling users to maintain their behavioral routine – but in a healthy, stylish, and completely harmless way.

Product range and flavor variety

The core product is the KLAIR inhalation device, available in four elegant colors: silver, black, and two limited design editions in blue and violet. The device is durable, easy to clean, and deliberately minimalist – a statement for both everyday life and cessation.

The replaceable aroma capsules are available in nine flavors:

• Cinnamon

• Iced Coffee

• Strawberry

• Grapefruit

• Blueberry

• Lemon

• Mint

• Orange

• Cranberry

Each capsule lasts around 3–4 days with regular use. A refill pack contains three capsules and lasts approximately nine days.

Market differentiation

Unlike e-cigarettes, nicotine pouches, or tobacco substitutes, KLAIR completely avoids addictive substances, technical components, or pharmaceutical ingredients. It is not a cigarette, not a vape, and not a lifestyle gadget – but a conscious everyday aid. The combination of psychological effect (hand movement), aromatic support, and elegant design makes KLAIR a completely new product category – not a replacement, but a way out.

Target group & mission

KLAIR is aimed at people who want to quit smoking or reduce their consumption – whether occasional smokers, long-term users, or those returning to the idea of quitting. It is easy to use, suitable for everyday life, and permitted anywhere. No smoke, no smell, no technology – just pure flavor.

KLAIR’s mission: Smoking is yesterday. A product that not only works – but convinces through simplicity, naturalness, and psychological understanding.

The new KLAIR Society Program (MLM)

With the new KLAIR Society program, you can actively take part in our growth: Members receive 10% off all personal orders and earn commission with every referral – 10% on level 1, 5% on level 2, 3% on level 3 and 2% on level 4. Additionally, every person you refer receives one refill pack free with their first order.