SwissFashionDG is a Swiss company born from the idea of three mothers passionate about handbags and accessories, who could not find bags to suit them, in their role as mothers, elegant and practical women, and on a limited budget.

Same story for men who need bags adapted to their everyday life.

After a lot of research, they found the bags that fit their budget and all their different roles.

And there, all their friends were hanging on their lips, asking them:
Your bags are beautiful! Where did you buy them? I love it, I want the same!

From these enthusiastic reflections was born “SwissFashionDG”, which simply means fashion and the combined initials of the three young Swiss entrepreneurs.