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A meeting of passion and expertise L'Élixir de Parfum was born of the meeting between Tarik Bounoir and Sonny Bouquet, two enthusiasts with backgrounds in the Swiss watchmaking industry. Both of French origin and multicultural, Tarik and Sonny decided to combine their skills to make a childhood dream come true: to create a luxury cosmetics brand accessible to all. Tarik has always had a passion for perfumes, while Sonny has always been drawn to luxury products. Together, they have combined creativity and expertise to develop a range of unique olfactory products, combining quality, pleasure and accessibility. Today, Élixir de Parfum offers an exceptional sensory experience through exclusive creations, inspired by memories and emotions, to enhance every moment of life.