Since 1994 our shop located in the heart of the historical old town of Locarno propose: ecological, sustainable and fairly produced fashion.

JEANS SHOP, a chain of Multibrand Stores, has been a point of reference for clothing throughout Ticino for 36 years. At JeansShop everyone can dress what is most appropriate to their own person; identifying themselves not only in a style but in their own taste, personality, physicality, state of mind. Fresh and fashionable ideas. We suggest combinations and ways of wearing each garment so that you feel enhanced by the choice, without conforming and blending into the anonymity of the masses. Always many convenient novelties in addition to the established brands Levi’s , Wrangler , Lee , Fifty Four , Jack & Jones , Tom Tailor , Only , Buena Vista, Fila , Dr. Martens ,............. Visit us and you will find Cordiality and Professionalism to assist you at your best.

For over 25 years, La Botteguccia has been a landmark for men’s and women’s fashion in Bellinzona. In our boutique, we carefully select the finest fashion items to offer our customers a unique, elegant, and always up-to-date style. We offer a curated range of clothing, sneakers, backpacks, bags, hats, fashion accessories, and home and laundry fragrances , all from the most sought-after and trendy brands. At La Botteguccia, you’ll receive personalized service and discover an exclusive selection—perfect for those who want to stand out with taste and originality, whether in daily life or on special occasions. Product categories : • Men’s and women’s clothing • Footwear and sneakers • Backpacks and bags • Hats • Fashion accessories • Laundry and home fragrances Our brands : • Sprayground – Boldly designed backpacks and bags, ideal for an urban, standout look • Il Bucato di Adele – High-quality fragrances and detergents for a unique sensory laundry experience • 4B12 – Handcrafted sneakers combining urban style and comfort • Colmar – Jackets, down jackets, and technical garments with a modern, functional design • Goorin Bros – Iconic hats blending tradition and individuality Discover fashion that tells your story. Visit us in Bellinzona, at La Botteguccia .

JEANS SHOP, a chain of Multibrand Stores, has been a point of reference for clothing throughout Ticino for 36 years. At JeansShop everyone can dress what is most appropriate to their own person; identifying themselves not only in a style but in their own taste, personality, physicality, state of mind. Fresh and fashionable ideas. We suggest combinations and ways of wearing each garment so that you feel enhanced by the choice, without conforming and blending into the anonymity of the masses. Always many convenient novelties in addition to the established brands Levi’s , Wrangler , Lee , Fifty Four , Jack & Jones , Tom Tailor , Only , Buena Vista, Fila , Dr. Martens ,............. Visit us and you will find Cordiality and Professionalism to assist you at your best.

JEANS SHOP, a chain of Multibrand Stores, has been a point of reference for clothing throughout Ticino for 36 years. At JeansShop everyone can dress what is most appropriate to their own person; identifying themselves not only in a style but in their own taste, personality, physicality, state of mind. Fresh and fashionable ideas. We suggest combinations and ways of wearing each garment so that you feel enhanced by the choice, without conforming and blending into the anonymity of the masses. Always many convenient novelties in addition to the established brands Levi’s , Wrangler , Lee , Fifty Four , Jack & Jones , Tom Tailor , Only , Buena Vista, Fila , Dr. Martens ,............. Visit us and you will find Cordiality and Professionalism to assist you at your best.