Madeleine Traiteur or the dream of excellence come true!

It all began in 1997, in the heart of the village of Courtelary. Trained as a saleswoman, but with a passion for cooking, Madeleine had been aspiring to stand on her own two feet for some time. She dreamed of freedom and found a garage which she transformed into a laboratory. Her only equipment is a few pots and pans... and a determination to move the mountains that line the Vallon. Already the call of the open sea. We'll be back.

The Catholic parish places its first catering order with her: a "complete Chinese fondue" for 12 people. Word of mouth gives him top marks. The high quality of the dishes contributes to its reputation for consistency, seriousness and reliability. Just three years after its launch, Madeleine Traiteur is already no longer a dream, it's a reality.

It's 2000. The small company acquired the building at Grand-Rue 29. It now has a fully-fledged production laboratory as well as a store for butchery products. Success sets in, and sales increase rapidly.

A new stage in the years 2005-2006: Madeleine Traiteur develops a sector dedicated to events. It organizes its first turnkey events. It provides crockery and service personnel. It takes care of decoration. Everything is thought out and organized with the customer's well-being in mind.

The company acquires its letters of nobility. Surrounded by a team of young, dynamic and motivated professionals, Madeleine is increasingly inventive, yet never strays from the principles of traditional craftsmanship. Her aspiration for gastronomic excellence was rewarded in 2008 with a mandate for a top-of-the-range catering service for the watchmaking industry. She has just pushed open the padded door of Baselworld.

But the crisis is looming. Business slowed down in 2009 and 2010. The company is also affected. Like a reed, it bends but never breaks. It avoided any redundancies and took advantage of this period to take another step forward. She develops new products: verrines, appetizers, brochettes... The focus is on decoration and creativity. There's no hesitation in highlighting silver and gold.

The M.evolution range, luxury catering service par excellence, is born. A magnificent 30-page brochure illustrates the approach. The company conquers Basel, as we've seen, and tackles the Lake Geneva Arc and its extraordinary potential.

The M.evolution range, a luxury catering service of excellence, is born.

Without ever renouncing the simple cuisine of its beginnings, which is offered daily, Madeleine Traiteur has been counting since 2011 on what makes its strength: its artisanal know-how, the diversity of its offering and its ability to adapt to all requests. Its leitmotiv: made-to-measure.