The story began in 2008 with the launch of a women's and children's fashion collection. An innovative concept emerges, fusing the world of women's fashion with that of design, to transform a simple shopping session into an immersive and memorable experience.

Whether it's a crush on a delicate vase, admiration for a designer chair, dazzlement in front of a sublime lamp by a local or international designer, or an invitation to fulfill your desires by renewing your wardrobe with a selection of creative brands for the perfect look.

This new adventure is designed as a stroll through two harmoniously intertwined universes, where everyone is free to explore their desires of the moment in an inspiring place, conducive to a pleasant stroll and self-discovery.

Because life is also about having the choice and the luxury of fulfilling one's desires of the moment, we warmly thank our customers and partners, essential players in this adventure.

We are delighted to welcome you to So.Concept and share this unique experience with you!